Commercializing innovations can be one of the greatest challenges in business. Even the best crafted or most elegant technological solutions may not find a place in the market, confounding the innovators who fostered them.
At the intersection of innovation and the marketplace, we provide objective assessment of the market potential for innovations.
How We Deliver Extreme Value To Our Clients
Intersect takes a comprehensive approach to validation studies. We can develop productization concepts at the intersection of the technology and a market need. Demand measurement validates those ideas. Business model prototyping adds further validation. And execution feasibility assesses the organization’s potential to successfully enter new markets or deploy new business models.